Specialists at the London School Of Marketing have estimated the Bond brand has generated £9bn from box office sales with £2bn from DVD sales and £2bn from merchandising and co-marketing. The British spy has returned to the big screen with Daniel Craig reprising his role in Sam Mendes's film, which was released on 26 October. New research suggests the entire 007 brand will be worth an estimated £13bn ($19.9bn) following the release of the latest movie, Spectre. ![]() Fox Searchlight will bow the immigrant romance “Brooklyn,” Open Road has the newspaper love letter “Spotlight,” and Bleecker Street is fielding the Hollywood drama “Trumbo.James Bond is one of the biggest film franchises in the world but even the most devoted fans will be surprised to learn of its impact on the industry. Distributing the films strengthens partnerships with brands and exhibitors.Ĭharle Brown and James Bond will carve up most of the box office this weekend, but there are a number of Oscar contenders debuting in limited release. There is a halo effect to these pictures that makes them valuable, insiders say. Sony made less than $60 million for pushing “Skyfall” out around the world. Whoever wins the prize will be more interested in the prestige that the series brings than they will be fixated on the profits. Sony has overseen the roll out for the past four films in the series, but its deal ends with “Spectre.” It is expected to make an offer to retain them, but bidding is expected to be intense, with other studios like Warner Bros. Star Daniel Craig has hinted that he may not return to the role that made him famous and the distribution rights to the series are in play. It’s a time of transition for the 007 series. ![]() The fantasy adventure made less money than other films in the series even though it had higher admissions. Major blockbusters like “The Hobbit: The Battle of Five Armies” got burned by dips in values of local currency in those areas and the collapse of the Russian ruble. A weaker exchange rate in Europe and Russia could cut into its foreign result. Not every development in the foreign market is working in “Spectre’s” favor. “Skyfall” did nearly $60 million in the People’s Republic, but many observers believe “Spectre” will trump that figure given that the country has substantially increased its network of theaters in the three years since the last Bond picture opened. In order to match that result, the film will have to do big business when it opens next week in China. “Skyfall” was the 13th highest grossing film in history, the most successful Bond film ever, and the first in the series to gross more than $1 billion. Globally, “Spectre” has some big shoes to fill. New releases like “Steve Jobs,” “Pan,” and “Our Brand is Crisis” have all flopped in recent weeks and the box office hit its lowest levels all year over Halloween weekend. That should have theater owners breathing a sigh of relief. The strength of the two new films should goose ticket sales after a bruising period for multiplexes. Peabody and Sherman” and “The Lone Ranger,” that were revived for a new generation without success. ![]() Nostalgia for all things Snoopy seems to be greater than it was for other older brands, such as “Mr. “Spectre” faces intense competition from Fox’s “ The Peanuts Movie.” The adaptation of the popular Charles Shultz comic strip is on pace to open in the mid-$40 million range when it kicks off across 3,890 locations. That would likely fall short of the $88.4 million debut of the previous film in the series, “Skyfall.” However, that picture was the only new wide release during its first weekend in theaters. Sony, which is distributing the film, is being more conservative and pegging the figure at the mid-$60 million range. It is expected to do $80 million stateside and top the box office. As it stands, most analysts predict that “Spectre” will post robust numbers when it debuts in roughly 3,972 domestic locations and over 60 foreign markets this week.
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